As part of Target's entrance into Canada and the opening of 125 new stores, Target interviewed and pre-selected Reliance as one of it's 11 general contractors across Canada to convert existing Zellers stores to Target's standards. Reliance's work involved stores in Quebec and Ontario and included everything from new facades, to structural work, including seismic upgrades and complete new interiors beyond shell. Reliance complied with a rigorous 16 week schedule mandated by Target for their conversions.